Virtual event: Reinventing the wheel: Mobility as a service: benefits and barriers (27 January 2021)

Our second virtual session in our mobility series 'Reinventing the wheel', focused on the benefits of MaaS, barriers to implementation, and how they can be overcome. What is the commercial potential of MaaS? Watch the on-demand webcast recording to find out.

What would need to happen for it to make better business sense for transport operators, investors, and MaaS companies themselves? What other benefits does MaaS bring in terms of mobility, carbon reduction, clean air, and economic and human capital? What are the main barriers to implementation from the point of view of city governments, transport companies, and MaaS-related start-ups? And what have cities which have implemented MaaS systems learned from the experience?

Watch the event replay now


Sophie Lambin - CEO, Kite Insights; content partner, The New York Times Climate Hub and Netting Zero series 


Veruschka Becquart - Development, Marketing and Communication Director, Caocao Mobility

Krista Huhtala-Jenks - Vice-President, Head of Ecosystem & Sustainability, MaaS Alliance

Grégory Derouet - Partner, Mazars in France

Louis Burns - Partner, Mazars in UK

Jeremy Rice - Partner, Mazars in USA